Ownership M&J was characterized by Philadelphia, Pennsylvania lawyers, doctors, and marketing men. It had become a subsidiary of SmithKline & French Laboratories. SmithKline & French made Thorazine, Compazine, Dexedrine, Eskatrol, many notably, Contac. M&J was sometimes criticized for concentrating its marketing in druggist. Nonetheless felt that a great basic strategy would enable it to best take advantage of its capabilities. Products The proper customer that marketing focused is a young woman, 20 to 25. She may well be a young businesswoman, co-ed, or young married. She was likely a trend setter along with heavy cosmetics user. Love Cosmetics' first line of items included Love's Fresh Lemon Cleanser, Lovelids eyeshadow, and Eau De Love. Warriors came in a 6 oz. bottle. To all of the there are eleven products, as well as the inclusion of shades, they numbered forty-three. Loveshines was the enjoyment choose contour and color your eyesight, face, the necessary other kissable little curves and hollows. Lipsticks were called Lovesticks. The entire content of the road was Love's Basic Moisture, Love's A bit of Color, Love's Transparent Powder, Love's Slightly Cover, Love's Liner, Love's Mascara, and Lovelids. The latter was eyeshadow accompanied by a container the same shape as a plastic eyeball. The organization believed that eyeshadows for the day should be in neutral shades, specifically taupe, russet, heather, or olive green. Nighttime was more suited for deeper, yet not brighter colors, especially purple, plum, or teal. At the begining of 1976 Love Cosmetics started marketing Purple Sage, Tumbleweed, and Prairie Dawn eyeshadow shades. In April 1974 Love Cosmetics did start to have a distinct Baby Soft products created for adults. The merchandise items were scented through an innocent fragrance typically related to babies. Clearly there was a toddler soft talc, a shape lotion, including a foam bath. A marketing and advertising slogan read sexy in a very special way. Baby Soft products were priced from $2 to $2.75. 1975 must have been a busy year around the cosmetics industry with the introduction of countless fragrances by competing firms. Love Cosmetics' new scent was called Daisy L. Advertising Peter Godfrey, president of Menley & James, announced in May 1976 that she was seeking an inferior advertising firm to exchange Wells, Rich, Green. The parting was friendly but necessary because the development of Wells Lawrence's firm. It had become too large recycle online to grant Love Cosmetics' account a person's eye it required. Wells, Rich, Green started to represent Max Factor of Texas, California in April 1977. Altman, Stoller, Weiss represented Love Cosmetics for a couple of years before M&J switched in the Jan Zwiren Agency of Chicago, Illinois. Zwiren was formerly vice chairman with the consumer products division of Helene Curtis Industries. Well before this she worked with M&J to promote Love Cosmetics. The SFM Media Service Corporation continued to coordinate media planning and purchasing to the Love Cosmetics line. Buyout In May 1980 Menley & James applied for a binding agreement with Chattem of Chattanooga, Tennessee, to buy its Love Cosmetics business. Terms wasn't revealed. References ^ a b c d e Menley & James Turns To adore 1969 Style, Manhattan Times, January 26, 1969, Page F16. ^ a b Advertising: Menley Subscribes Della Femina, Los angeles Times, August 21, 1970, Page 57. ^ a b It's Apple-Scented And For the Hair, San francisco Times, March 18, 1974, Page 34. ^ Sales 'Love' Cosmetics, Manhattan Times, November 8, 1970, Page 420. ^ Facing Up To Fall, Ny Times, August 24, 1975, Page 210. ^ ...and the other word about color, Nyc Times, February 29, 1976, Page 205. ^ Advertising: Heady Success for Fragrances, Manhattan Times, January 2, 1976, Page 44. ^ Menley and Wells Parting, New York Times, May 21, 1976, Page 96. ^ Max Factor Chooses Wells, Rich, Greene, The big apple Times, April 25, 1977, Page 40. ^ SFM Continues Cosmetics Media Planning, San francisco Times, February 2, 1979, Page D11. ^ Company Briefs, New york city Times, May 20, 1980, Page D4. External links Love Cosmetics 1973 Advertisement at You Tube Mary Wells Lawrence at Cladvertising.org v d e Cosmetics Products Lips Lipsticks Lip liner Lip plumper Lipstick Face Concealer Foundation Face powder Rouge Bindi Thanaka Tilaka Cleanser-Toner-Moisturizer Eyes Eye liner Eye shadow Kohl Mascara Other Shampoo-Conditioner-Styling cream Nail polish Anti-aging cream Body powder Cold cream Sindoor Ingredients International Nomenclature of Cosmetic Ingredients Number of ingredients Related topics Cosmetic advertising Salon Spa Cosmetology Past of cosmetics Treatments Plastic surgery Botox Facial Bleaching Manicure Pedicure Uncomfortable (Waxing-Threading) Hairstyling Big companies Almay Anoo's Artistry Aveda Avon Bath & Body Works Biotherm Bobbi Brown The system Shop Bonne Bell Burt's Bees Cargo Carol's Daughter Clarins Clinique CoverGirl Creme 21 Daigaku Honyaku Center Dr. Hauschka Eden Allure Elizabeth Arden Este Lauder Faberg Hard Candy Helena Rubinstein Kanebo Ltd. Kao Corporation Kevyn Aucoin Kiehl's Lancme Laneige Laura Mercier Lise Watier L'Oral L'occitane Love Cosmetics Lush MAC Cosmetics Mary Kay Max Factor Maybelline ModelCo NARS Natural Wonder Neal's Yard Remedies Neutrogena Nexxus Nivea Open Sundaes Oriflame Origins Red Earth Revlon Richard Hudnut Rimmel Sephora Shiseido Shu Uemura SK-II Stila Tom Ford Beauty Trish McEvoy Ulta Urban Decay Vichy Victoria's Secret Vie inside your home Wella Yves Rocher Categories Chemicals Companies People History Categories: Cosmetics companies of the us | Companies in Philadelphia, Pennsylvania | History of cosmetics | Companies established in 1969 | 1970s fashion | Defunct companies operating out of Pennsylvania
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