Using the survey made Harris Interactive recently, Apple is an extremely popular brand (more than electronics) some of the young people in Us. Who take part in the survey are between 8 years to 24 years old, plus the factors are evaluated just like the higher level of well-known, quality and purchase intention.
About computers, Apple ranked before Hewlett-Packard and Sony; On Tablet, little question, iPad apparently might be more popular than Motorola Motorola Xoom; About smart phone, Samsung and HTC obviously can't tackle iPhone. Modern day, Games, the most notable three are often the Wii system, Sony Playstation 3 slim and Nintendo DS. Although iOS device is known as a major platform for playing video games, but the game isn't really their focus. It is stated that Jobs hated to promote products by games. Jeni Lee Chapman, the executive of Harris believes of the fact that survey result is "very good news" for Apple. Having excessive popularity among 13-24 year-olds boys demonstrates this in the current maybe in future, Apple has received an exceedingly solid foundation among customers. We all believe it doesn't matter which brands should make an effort to conserve the association between different age ranges, dependant on current findings, Apple should not have a big problem using this.
Among American youth, ages 13-24, the iPad, the iPhone, Mac besides other Apple branded merchandise are the fad, even they also have drawbacks, like we can watch lots format videos fitted only with aid from dvd shrink for mac, but because you see, Apple dominated atlanta divorce attorneys subset of the category, with youth preferring the iPhone, the iPad, and Apple computers over some other available brand. Like I said before, this really best part for Apple, as young Americans need to have $211 billion in 2012. In a very statement, Regina Corso, Senior V . p . for Youth and Education Research at Harris Interactive had this to share:
"Youth presently have spending power and they also have loyalty to brands. A bit of this stems from their parents, but they also also make their personal decisions. Brands who utilize this loyalty where a consumer is a tween, and nurture it within the teen years, can have a highly loyal customer lots of people the debtor is usually a young adult."
Youth preference to the Apple brand is likely to be a boon to the company within this coming season, where iPads, iPhones, and computers have reached the top of the many wish lists. Apple's dominance others in terms of the survey results suggests that Apple's masterbrand is strong. The customers that Apple gains now at ages 13-24 will probably be customers for all his life, making certain the Apple brand continue to create a strong following, in today's along with the future, and because of Apple, those manufacturers that produce related productions of Apple, one example is, mac dvd ripper will make plenty of cash as longs even as keep using "iDevices".
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